Hey 👋
I’m Pete Baran
Work
Work
Products
Products
About
About
Blog
Blog
Contact
Contact
I design marketing and build the tools to make it better. See a problem? I build the fix. I love working in fintech, where design meets data, performance matters, and every pixel has to earn its place. Currently building at Capital.com.
Marketing designer by title. Builder by nature. I solve problems with design, code, and AI.
Featured Projects
Gen AI Commercials
How I produced broadcast-quality brand campaigns using VEO3, ElevenLabs, and Claude. No cameras, just prompts and scripts.
Capital Assets
A Figma plugin and AI prompt system that solved character consistency across AI-generated campaign photos - turning chaotic folder structures into a browsable, auto-updating asset library.
Selected posts
Technical builds, career reflections, and observations on design and fintech. Sometimes you'll find detailed guides on Figma plugins and workflow automation. Other times, thoughts on leadership, the industry, or lessons learned shipping products quickly.
Capabilities & Build Stack
Most designers stop at the Figma file. I don't. I combine deep visual expertise with the technical ability to ship real solutions. Whether it’s untangling complex financial data or using AI to bypass development bottlenecks, I build for production, not just for Dribbble.
01. Product & Fintech Design
High-fidelity design for complex financial systems. I don't do "concept cars" that can't be built. I design rigorous, scalable interfaces for trading platforms and financial dashboards that developers respect and users trust.
02. Creative & Art Direction
Brand narratives that don't feel corporate. I bring a distinct point of view to visual identity. No fluff, no jargon - just clear, compelling visual storytelling that separates your brand from the sea of generic fintech blue.
03. AI & Technical Build
"Roadmap said Q3. I shipped it Tuesday." I use AI and low-code tools to obliterate technical blockers. I don't wait for engineering resources to build internal tools, plugins, or working prototypes. I vibe-code solutions to prove value immediately.